Apple's Strategic Move: iPhone X, XR, and the 1000-Series iPhones
Apple has a strategic approach when it comes to their product lineup, particularly with the iPhone X and iPhone XR. While the iPhone X was initially released in November 2017, it is not seen as the most recent model. Instead, it serves as a stepping stone towards newer, more advanced devices. This strategy ensures that Apple can balance its marketing efforts and maintain customer interest across different price tiers.
The Role of the iPhone X
The iPhone X was once marketed as a significant milestone in smartphone technology, marking Apple's 10-year anniversary. However, it is no longer actively marketed or sold as the latest and greatest device. Instead, it has been slightly lifted off the market, allowing the iPhone XS to take its place. The iPhone XS, in turn, has been updated to become the iPhone 11 Pro, marking the 1000-tier iPhones. This lineup helps Apple maintain a consistent flow of new products without creating unnecessary competition with past models.
Updating vs. Continuation
Some might think of the iPhone X as truly discontinued, but the reality is more nuanced. The iPhone X did not get a full update like the iPhone XS (nicknamed the iPhone 11 Pro), which included significant improvements in the processor and camera technology. Instead, Apple decided to market the iPhone X as an updated version of itself, allowing it to remain in the market alongside the iPhone XS. This strategy:
? Helps in managing inventory without completely discontinuing the device.
? Maximizes sales and profit by keeping older models available for purchase until they sell out.
While the iPhone RS (iPhone 11) marked the 700-750 tier iPhones, the iPhone X was discontinued in 2018 with the launch of the iPhone XS. However, Apple still had stock of the iPhone X and sold it gradually, lowering its price until it was no longer available.
End of Life for iPhone XR
The iPhone XR, introduced in 2018, has also gone through its lifecycle and is now effectively discontinued. This device now occupies the 700-750 tier iPhones, and similar to the iPhone X, Apple is unlikely to sell new manufacturing units of the iPhone XR. However, you may still find some units of the iPhone XR in stock, particularly in carrier stores and online resellers. The logic behind this strategy is to ensure a steady supply of older devices to meet customer demand while gradually phasing out less advanced models.
Rewards and Refurbished Phones
At times, you might come across refurbished iPhone X phones. These are essentially pre-owned devices that have been refurbished by authorized Apple dealers. While these phones are not new, they offer a similar experience to the original iPhone X, albeit at a lower cost. Refurbished devices come with a warranty, and Apple typically reduces the price to reflect their condition, making them an attractive option for those looking for a higher-end device without the premium price tag.
Apple's strategic moves with the iPhone X, XR, and other models demonstrate their keen focus on market segmentation and customer experience. By carefully managing the lifecycle of these devices, Apple can ensure a steady flow of new products while maximizing the utility and value of older models.