The Evolving Art of Typesetting: Are We Still Using the Term 'Typesetting'?
Introduction
The word typesetting still finds a place in the lexicon of many graphical designers and publishers. However, with the advancement of digital technology, the term typography has become more prevalent. This article delves into the reasons behind the continued use of typesetting and explores how it has evolved over the years.
The Decline and Persistence of 'Typesetting'
Typographers and print industry professionals may argue that the term typesetting remains relevant due to the old-time practice of assembling movable lead type. This intricate process involves making physical arrangements of individual letters and spaces to create a coherent and aesthetically pleasing layout. The term typesetting, however, has taken on a broader meaning in the current digital landscape.
Typesetting in the Digital Age
In today's world, determining the appearance of text on a wide range of mediums, such as books, posters, and websites, is still referred to as setting type. This includes not only the physical arrangement of text but also the selection of typefaces, letter forms, spacing, and overall design aesthetics. The term typography covers these aspects more comprehensively, encompassing digital and traditional methods.
Historical Context: From Hand-Setting to Desktop Publishing
The journey of typesetting began centuries ago with hand-setting of lead type. In the early 19th century, hot-metal type and phototypesetting emerged, offering more efficient methods. Modern digital desktop publishing systems now allow designers to create, edit, and output text with unparalleled precision and flexibility.
Advancements in Typesetting Technology
One of the landmark innovations in typesetting was the introduction of the Linotype machine. In 1941, Linotype operators used a mechanical keyboard or paper tape to input text and cast full lines of typeset copy. This machine revolutionized the printing industry and significantly reduced the time and effort required to produce printed materials.
Credit: A Lino machine, source [example source link]
Typesetting vs. Typography: A Tale of One Term
While typesetting and typography are often used interchangeably, they have distinct but complementary meanings. Typesetting primarily focuses on the placement and arrangement of text, particularly in the context of manual or mechanical processes. Typography, on the other hand, encompasses a broader range of aspects, including the art and technique of arranging type, the style, spacing, and color of the type, and the design of the overall layout.
Conclusion
The term typesetting continues to hold its place in the design and print industries, but its meaning has expanded to include digital methods as well. As technology continues to advance, it is likely that typography will become even more integrated into the design process, while typesetting retains its significance in specific, traditional contexts.
Frequently Asked Questions (FAQs)
Q: Is 'typesetting' the same as 'typography'?
A: While these terms are often used interchangeably, there is a subtle difference. Typesetting primarily refers to the physical arrangement of text, particularly in traditional or mechanical methods. Typography, however, is a broader term that encompasses all aspects of text design, including digital and traditional methods.
Q: How important is 'typesetting' in the digital age?
A: In the digital age, typesetting still holds significance in specific contexts, such as manual or mechanical typesetting in niche print shops. However, the term has expanded to include digital methods and is often subsumed under the broader term typography.
Q: What changes have occurred in typesetting technology over the years?
A: From the early days of hand-setting lead type to the introduction of hot-metal type, phototypesetting, and finally desktop publishing, technology has dramatically transformed the process of typesetting. Modern digital tools provide designers with unprecedented flexibility and precision in their text arrangements.