Can You Submit App Store Updates Every Two Weeks?
Yes, it is indeed possible to submit updates to the App Store every two weeks provided that your app meets Apple's guidelines and requirements. However, several key considerations must be taken into account.
Review Process
Each update must undergo Apple's review process, which can take anywhere from a few hours to several days. Frequent updates may require careful planning to ensure they are ready for submission and that you allow enough time for review. Regular updates should maintain a high quality to avoid rejection, and thorough testing should be performed before submission.
Versioning
Make sure to increment your app's version number with each update. Apple requires unique version codes for each new submission.
Quality Control
Regular updates should be of high quality to avoid rejection. Frequent updates can be beneficial for addressing user feedback and fixing bugs, but it's important to consider the user experience as well. Too many updates in a short period might overwhelm users.
Compliance
Ensure that each update complies with the latest App Store Review Guidelines to avoid delays or rejections.
Developer-Centric vs. User-Centric Approach
While possible, this is a very developer-centric methodology. With each release to the store, your current reviews are wiped. To counter this, you should be running communications with your best users to leave you reviews, so that new users can read what others have said. Not everyone has auto-update or auto-download enabled, so while a constant release schedule is a concept that developers gravitate towards, you are not doing your app any favors when it comes to the marketing side of your product. If you have a marketing team, the cost of all that re-engagement effort for reviews is going to drive them crazy.
Release Strategy and Consultation
From extensive experience in developing large-scale applications, my advice is to release when you have a substantial reason to, and consult with marketing so you can take advantage of that submission to tune your icon, video, screenshots, and the review campaign. Each release should be relevant and warranted.
The regular updates you choose to make can significantly impact user engagement and satisfaction. While frequent updates can be beneficial in addressing bugs and incorporating user feedback, overdoing it might negatively affect user experience and marketing efforts.
Conclusion
In summary, while submitting updates every two weeks is possible, it requires careful planning and execution. Developers should focus on maintaining high-quality updates, user feedback, and compliance with App Store guidelines. For a more effective strategy, it's advisable to release updates based on genuine reasons and consult with marketing teams to ensure optimal user experience and marketing benefits.