Understanding Differences in TV Network Standards for Cancellation
When it comes to the decision to cancel a TV show, different networks employ various strategies and criteria. This article delves into the reasons behind these differing standards, highlighting key factors that influence these decisions.
Synergies and Corporate Overlapping
One significant factor that impacts cancellation decisions is the presence of synergies and corporate overlapping. For major networks like NBC-Universal and ABC-Disney, the production company's relationship to the network itself can play a crucial role. Networks with a sense of ownership and control over their shows through sister production companies often have higher standards. These networks typically aim to extend the run of a valuable show to ensure profitability through syndication. For example, NBC and Universal might keep a show alive to leverage its potential for greater financial returns in the syndication market.
Network Ratings and Target Audiences
The CBS network, known for its strong performance in overall ratings, sets a higher bar for shows. Unlike other networks that target the 18-49 demographic, CBS often aims for a broader audience that includes income-driven viewers. This different target demographic means that shows aimed at the CBS audience might need to appeal to a wider range of viewers, not just the 18-49 age group. Consequently, these shows face more stringent criteria for continuing. The scripts and themes of shows on CBS must appeal to a broader audience, leading to a mix of family-friendly content and high production quality.
Quality, Reviews, and Social Media Impact
Elevating a show's profile through quality performances, positive reviews, and strong social media engagement can influence a network's decision to keep a show running. Shows like Breaking Bad, Game of Thrones, and Stranger Things have won critical acclaim and garnered substantial social media following. High ratings in social media metrics can signal to networks that the content resonates widely, ultimately attracting more viewers and advertisers. Positive reviews can enhance the network's PR prestige, as it can showcase the network's commitment to quality programming. Additionally, strong performances by actors and writers might encourage networks to invest more in these shows, extending their run.
Show Cost and Image Consideration
The financial aspects of show production are also crucial in the decision-making process. The cost of production, the actors' salaries, and the show's overall impact on the network's image are significant considerations. Shows that cost more to produce, especially those with high-profile actors demanding lucrative contracts, might be reconsidered for cancellation. Conversely, shows that provide a positive image for the network might be kept despite financial challenges. For example, a show that aligns with the network's brand identity and projected image can be strategically maintained to maintain its market position.
Ad Targeting and Show Packages
The network's strategy for targeting specific demographics and advertising is another critical factor. As advertisers often buy across a wide range of similar shows, networks aim to create compelling packages that meet their target audience numbers. Advertisers are more likely to invest in shows that cater to their desired demographic, ensuring higher viewership and greater profits. The interplay between ad targeting and show packages influences the network's decisions, creating a complex matrix of factors that determine which shows stay on the air.
Ultimately, the decision to cancel a TV show is multifaceted, involving a range of considerations from financial viability to audience appeal. Networks consider the value of shows within their broader strategies, leading to varied cancellation standards across different networks. Understanding these factors can provide valuable insights into the ever-evolving landscape of television programming.