Do People in India Buy Songs from iTunes?

The prevalence of music purchasing habits in India has seen a shift over the years. With the rise of streaming services like Spotify and Gaana, the trend for buying individual songs from iTunes has waned but still exists. In this article, we explore the current landscape of music buying in India, with a specific focus on iTunes.

Introduction to iTunes in India

While streaming services have become the norm, iTunes remains a viable option for those who prefer owning individual tracks or entire albums. Despite the growing popularity of platforms like Spotify, iTunes still offers a wide variety of music, including Bollywood hits and international tracks. This makes it an attractive option for some users who appreciate owning their music.

However, the trend towards streaming services has been steadily growing. Streaming services offer a more convenient and often larger catalog for a monthly fee. This makes them a more appealing option for many users who prioritize accessibility and a diverse playlist.

Personal Experiences with iTunes in India

Some individuals still opt for iTunes for its convenience and the direct purchase of music. For instance, one user regularly buys music on iTunes, considering it convenient and not particularly expensive—around 12 to 18 Indian Rupees per song. This price point is relatively affordable compared to international markets, where the cost can be significantly higher.

Another individual buys music from iTunes, setting aside a monthly budget of 300 to 400 Indian Rupees to purchase albums and singles. They believe the quality of music on iTunes is subpar, with downloaded internet files often better than what iTunes provides. However, the overall quality of music and the benefits of offline listening and higher bitrates outweigh the quality concerns for this user.

Additionally, some users, particularly those who support musicians, buy music from iTunes to support emerging artists. This approach is more expensive but more justifiable for them because they consider the act of listening to music a guilt-free experience, akin to the price of a small pizza.

Shifting Trends and Alternatives

Despite the continued existence of iTunes in India, the trend is shifting towards streaming services. Platforms like Amazon Music and Spotify have become increasingly popular due to their advantages, such as better quality music and larger catalogs. These services offer a more convenient and cost-effective way to listen to music without the hassle of downloading from potentially harmful sources.

Streaming services like Saavn, Wynk, and Gaana have also become popular in India, with affordable subscription plans that offer a wide variety of music and higher bitrates. These services provide a balance between affordability and quality, making them a strong competitor to iTunes.

Supporting Local Artists

Buying music from iTunes or other platforms can be a way to support local artists or musicians who are starting their careers. As one user noted, this practice not only supports emerging artists but also helps them earn through their music. This is an important aspect that many people forget as they focus on keeping their wallets intact.

While streaming services and iTunes are available, it is encouraging to see people supporting local musicians by purchasing their music. This not only provides financial support but also helps to foster the local music industry.

Conclusion

While the trend towards streaming services is undeniable, iTunes still holds a place in the music buying habits of some Indians. The decision to buy music on iTunes often hinges on personal preference, convenience, and support for local artists. However, with the continued rise of streaming services, it is clear that the landscape of music consumption in India is evolving, and the future belongs to platforms that offer both quality and affordability.