Exploring Profitable Ways to Make Money with VR Games: A Seoer’s Perspective

With all the buzz around virtual reality (VR), it’s natural to wonder about the different ways to make money with VR games. However, when considering games, it’s important to distinguish between VR experiences, movies, or apps and specifically VR games. The VR gaming market can be particularly challenging due to several unique challenges, but it also offers significant potential rewards for those willing to navigate the terrain.

The Challenges of Developing VR Games

First, let’s delve into some of the key challenges involved in developing VR games:

High Costs of Development: Developing VR games is significantly more expensive than traditional games. This is due to the need for extensive research and development (RD) to ensure seamless integration and immersive experiences. Smaller User Base: Although the VR market is growing, the user base is still not as large as traditional gaming markets. Moreover, VR users are diverse, ranging from hardcore gamers to casual players and even those who are not gamers at all. Expensive Hardware: When users are spending a significant amount on VR hardware, it’s crucial to provide high-quality content. This adds to the complexity and financial burden of game development. Visual Quality and Battery Drain: Everything in VR looks less polished compared to flat screens, and VR games can drain battery life quickly. This means users expect a substantial return on investment for their hardware purchase. Higher Price Points: Given the current market, users generally expect a higher price point for VR games, which needs to balance against the limited playtime and entertainment value.

The Question of Profitability

So, given these challenges, can you make money with VR games? The answer is complex. A detailed examination of attempts by various players in the VR gaming industry reveals that the path to profitability is not straightforward. Here are some common business models:

Established Game Companies

For established game companies, a logical approach might be to create VR spinoffs of existing successful titles. Reusing already built 3D assets and targeting the core user base can increase the chances of success, even if the conversion rate is lower.

Novice VR Game Developers

If you’re a newcomer to the VR game development scene, considering the objective of focusing on selling VR experiences through advertisements might be a viable path. While the game itself might not achieve widespread success, a strategic approach can lead to profitable advertising deals.

Business to Bigger Companies

Taking on a B2B strategy is another option. Building something novel and potentially useful for the likes of Facebook, Google, or HTC could lead to acquisitions. The success of Tilt Brush is a testament to this approach, where two individuals could create something valuable enough to attract a major tech company.

Direct Funding from Distributors

Lastly, securing funding directly from a distributor could be an option, though it might be more feasible for established studios. This route requires a clear business plan and a viable product.

Conclusion

While the path to profitability in VR games might not be straightforward, it’s not impossible. By being strategic, leveraging existing assets, and focusing on niche markets, it’s possible to find success. Whether you’re an established company or a newcomer, the key lies in smart business planning and leveraging unique opportunities within the VR market.

If you build something cool and would like to share your VR game, don’t hesitate to tweet at me. Let’s explore the potential of VR gaming together.