Global iPhone Usage Statistics: Trends and Market Share
According to the latest data as of early 2023, approximately 27% of mobile users worldwide were using iPhones. This percentage can vary significantly by region, with higher adoption rates observed in markets such as the United States and parts of Europe. Despite this, Android devices continue to dominate the global market share, accounting for a larger percentage of mobile users overall.
Market Share by Region
For the most current statistics, it is best to refer to market research reports or data from organizations such as StatCounter or IDC. However, according to Canalys, a leading global technology market analyst firm, Apple had a market share of 19% and Samsung had a market share of 22% in 2022. These numbers highlight the competition and the significant presence of both brands in the global market.
Categories of iPhone Users
While specific numbers are hard to pinpoint, iPhones are widely used across various categories of users. These include business professionals, top executives (CEOs, managers, HR), media personnel, political figures, celebrities, athletes, and many others. Some of these users choose iPhones for their advanced features, brand recognition, and perceived quality. Others, however, might own iPhones simply to demonstrate status or wealth, even if it means potentially wasting money.
For instance, Apple has sold its 1 billionth iPhone in July 2016, with at least 750 million iPhones still in use. According to Apple's own celebration, around 63 million people in the USA own iPhones, and approximately 75 million people around the world own or have owned iPhones. This underscores the popularity of iPhones globally, particularly among high-end and professional users.
Global Smartphone Market Dynamics
In the United States, Android currently makes up 52% of smartphone users. Worldwide, Android accounts for 80.2% of smartphone users, which means that 14.8% of worldwide smartphone users are iPhone users. These statistics indicate the ongoing competition between Android and iOS and the diverse preferences of global consumers.
It is important to note that determining phone type can be complex, especially considering factors such as two-year contracts, device offerings, price points, and consumer preferences. As technology continues to evolve, market trends may fluctuate, making it essential to regularly refer to updated market research for the most accurate information.
For those interested in the latest trends and statistics, we recommend following reputable sources such as StatCounter, IDC, and Canalys for the most up-to-date insights.