Google Pixel: A Bold Move in Premium Smartphone Market

After years of experimenting with mid-range smartphones, Google has finally entered the premium market with the Pixel. This isn't simply about succeeding or failing; it's about showcasing the capabilities of Google's Android ecosystem in a high-end device reminiscent of the 'iPhone by Google'. This move is significant for several reasons, and we'll explore them in detail below.

Google's Strategic Shift in the Smartphone Market

Traditionally, Google has been known for its mid-range Nexus devices, which aimed to offer a quality-packed computing experience. However, with the launch of the Pixel, Google decided to step into the premium segment, a market dominated by competitors like Apple and Samsung. This shift isn't about proving success or failure; it's about demonstrating the potential of Android in a premium device. The Pixel's launch is a strong statement that Google Android is mature enough to compete with the most advanced iOS devices.

From Nexus to Pixel: A New Chapter

The Nexus devices, while popular due to their high-quality features and affordable pricing, were often overshadowed by the premium devices from Apple and Samsung. With the Pixel, Google aims to bridge this gap and offer a premium Android experience. Unlike the Nexus, which was a collaboration with various hardware partners, the Pixel is a standalone product, produced in-house. This means that Google has the full control over the hardware and software integration, allowing for a more seamless user experience.

The Pixel as an Ultimate Competitor to iOS

The Pixel lineup is Google's attempt to challenge the iPhone's dominance in the market. Apple's iOS, known for its seamless integration with hardware, has always been a strong selling point. The Pixel, however, with its top-of-the-line specs, aims to offer a similar performance experience but for Android users. The Pixel's focus on performance, design, and features is not aimed at being the 'best in the market,' but to provide a strong alternative to iPhone users who might be looking for a more customizable experience.

Hardware vs. Software: The Case of the Pixel

One of the primary reasons for the Pixel's success (or failure) will be how well it balances hardware and software. Android, regardless of the device, provides a consistent user experience. However, on a premium device, performance and customization are key factors. The Pixel, with its integration of Android Nougat v7.1, is a testament to Google's commitment to offering the best possible experience for users. The hardware-tuned Android OS ensures that the device meets the expectations of a high-end smartphone market.

Conclusion: Where Does Google Stand?

While the Pixel's success will depend on various factors, including market reception and performance, this launch represents a bold move by Google. The company is clearly betting on its ability to compete in the premium market and offer a product that aligns with its vision for a high-quality Android experience. Like all Google hardware projects, the Pixel is likely to be a success, given the brand's reputation in software and its ability to deliver seamless user experiences.

Edit: Although the Google event suggested the unit was made by Google, the original unit on hand says ‘Made by HTC’. It’s like Apple iPhones, made by Foxconn. The self-manufacture of hardware, in this case, appears to be more a marketing strategy than a core manufacturing process.