How to Embed an Email Signup Form on Your Facebook Page

Embedding an email signup form on your Facebook page can significantly increase your email list, helping you stay in touch with potential customers and drive engagement. Whether you choose to use a third-party service or a simple link in a post, follow these steps to ensure your form is effective and user-friendly.

Using a Third-Party Service

One of the most effective ways to embed an email signup form on your Facebook page is to use a third-party email marketing service. Popular options like Mailchimp, Constant Contact, and ConvertKit provide robust tools that make it easy to create and customize your form. Here’s a step-by-step guide to get you started:

Step 1: Choose an Email Marketing Service

Choose a service that best fits your needs. Popular choices include:

Mailchimp Constant Contact ConvertKit

Each service offers unique features and pricing plans, so research and select the one that works best for you.

Step 2: Create Your Signup Form

To create your signup form:

Log in to your chosen email marketing service account. Navigate to the form creation section and design your signup form. Make sure to include essential elements such as fields for name and email address, and consider adding a brief description of the value your newsletter will provide. Once created, grab the embed code or link to the form. This will allow you to embed the form directly into your Facebook page.

Step 3: Add the Form to Your Facebook Page

To add the form to your Facebook page:

Go to your Facebook page. Click on the Settings or Manage option. Look for the Customize or Content section. This may vary depending on the service you use. Click on the appropriate option, such as Embed or Add a Button. Paste the embed code from your email marketing service into the appropriate section.

Save your changes and test the form to ensure it appears correctly and functions as intended.

Using a Link in a Post or Button

Alternatively, you can use a link in a post or button to embed your email signup form. This method is straightforward and low-maintenance.

Step 1: Create Your Signup Form

Follow the same process as described above to create your signup form using your chosen email marketing service.

Step 2: Share the Signup Link

Copy the link to your signup form. Create a post on your Facebook page that encourages followers to sign up. Paste the link in the post and add a compelling call-to-action, such as 'Click here to join our newsletter!'. Optionally, you can add a button to your page, such as a 'Sign Up' button, to make it more prominent.

Step 3: Promote Your Post

Pin the post to the top of your page or create a Facebook ad to reach a broader audience.

Additional Tips

Use a Call-to-Action Button: Set a CTA button like 'Sign Up Now' on your business page. Engage Your Audience: Regularly remind your followers about the signup form in your posts to keep engagement high. Check Privacy Policies: Ensure you comply with relevant data protection regulations like GDPR when collecting email addresses.

By following these steps, you can effectively embed or link an email signup form on your Facebook page to grow your email list.

Good Resources:

Billy Attar: One thing to note is that most of the engagement on Facebook is not happening on your actual business page, it's happening directly in the news feed. As such, simply installing a signup form tab on your FB page is not going to drive significant signups. Consider periodically creating a post discussing the perks, benefits, and frequency of your newsletter with a direct landing page link to sign up. Landing Page Tools: There are many landing page tools out there. Try Formstack for free, or Optimizely, which are both great options.