How to Increase Your Chances of Getting Your iPhone App Featured on the App Store
Understanding the App Store's Featured Apps
When you browse the App Store, you'll often notice certain apps highlighted through various features such as the Today tab or the Apps tab with sections like Editors' Choice and Apps We Love Right Now. These featured apps have been carefully selected by Apple due to their exceptional quality, design, and engagement. While getting featured can significantly boost your app's visibility, it's worth noting that the competition is fierce.
6 Steps to Increase Your App's Chances of Featured Status
1. High-Quality App
To increase your chances, start by creating a high-quality app. This means opting for a bug-free experience with a visually stunning design. Your app should offer a unique and engaging user experience to stand out. Regular updates are also crucial. Frequent enhancements can help you stay relevant and featured for longer periods. Aim to maintain a top position in the App Store.
2. Clean Design
A sleek and intuitive user interface (UI) and experience (UX) are key. Pay attention to every aspect, from design to wording. Ensure your app aligns with Apple's design and functionality guidelines. Apple favors apps that meet the platform's high standards and promote inclusivity. Prioritize accessibility features like VoiceOver support and dynamic text sizing. Additionally, consider localizing your app for different languages and regions to cater to a broader audience.
3. iOS Only and Use Apple APIs
If your app is exclusive to iOS, mention this fact. Apple often features apps that are uniquely tailored to the platform. Using the latest Swift versions and Apple's APIs can significantly enhance your chances. For example, when ARKit was introduced in 2017, Apple created a dedicated category to showcase apps that utilized this technology.
4. Focus on App Accessibility and Localizations
Apple places a strong emphasis on creating inclusive products. Ensure your app offers accessibility features such as VoiceOver support and clear contrast. Localization for multiple languages and regions can also make your app more attractive to Apple's editorial team, increasing your chances of being featured.
5. Reviews and Ratings
Encourage users to leave positive reviews and ratings. User feedback plays a significant role in getting featured. Prompt your users with push notifications to leave reviews. Make your appreciation for their feedback clear, and respond to comments to show your engagement. Positive reviews and a high rating can significantly enhance your app's appeal.
6. Pitch Your App to Apple
Reach out to Apple through channels like the App Store Connect contact form. Provide a concise and compelling pitch that highlights your app's unique value proposition, target audience, and any relevant achievements or recognition. Tailor your message to showcase your app's alignment with Apple's values and vision.
Conclusion
While these steps can considerably increase your chances, it's important to remember that there is no guaranteed formula for getting featured. Focus on creating an outstanding app, optimizing its presentation, and engaging with Apple's guidelines. If your app resonates with users and aligns with Apple's vision, it stands a better chance of catching their attention.