How to Sell Your Original Idea for a Board/Card Game

Selling a new board or card game idea is no easy feat, but with the right strategies and persistence, you can bring your unique concept to the market. Follow this comprehensive guide to develop, pitch, and market your game effectively.

1. Develop Your Idea

The first step in bringing your board or card game to life is to clearly define and refine your concept. This involves several key elements:

Conceptualize

Define the game mechanics Specify the theme Identify the target audience Note the unique selling points

Once you have a clear vision, it's time to create a prototype. You don't need a perfect version; a rough prototype is sufficient to allow others to play and understand the concept. After that, invite friends, family, and potential players to test the game. Gather feedback and make necessary adjustments to improve the gameplay and balance.

2. Create a Pitch

A well-crafted pitch is crucial for attracting potential publishers. Here's how to create one:

Pitch Document

Title and theme Objective of the game Number of players and age range Game mechanics and rules Unique features and selling points

In addition to a written document, prepare an elevator pitch that you can deliver in a matter of minutes. This succinct summary should be engaging and highlight the key aspects of your game.

3. Protect Your Idea

To safeguard your intellectual property, consider several steps:

Copyright your game rules and mechanics Trademark the name and logo Consult with an intellectual property attorney for guidance

These steps will help you protect your idea from being copied or stolen.

4. Networking

Networking is a vital component of successfully selling your game idea. Here are some key strategies:

Attend Conventions

Participate in gaming conventions like Gen Con or Essen Spiel Meet industry professionals, publishers, and other designers

Join Online Communities

Engage with board game design communities on platforms like Reddit, BoardGameGeek, or social media Share your ideas and get feedback

Building a network can open doors to opportunities and provide valuable connections in the industry.

5. Approach Publishers

Research and approach publishers who align with your game’s theme and style. Some publishers accept unsolicited submissions, while others may have specific guidelines. Follow each publisher's submission guidelines carefully. Pitch your game in person if possible, and be prepared to demonstrate gameplay.

6. Consider Self-Publishing

If a traditional publisher is not an option, consider self-publishing:

Crowdfunding

Utilize platforms like Kickstarter or Indiegogo for funding Create a compelling campaign with visuals, videos, and clear goals

Distribution

Research how to distribute your game, including local game stores, online sales, and conventions

Self-publishing provides you with more control over the process and the final product.

7. Marketing Your Game

Effective marketing is key to building interest and reaching your audience:

Build a Community

Use social media to engage with potential players Build interest before the game is released

Create a Website

Develop a professional website to showcase your game Provide updates and facilitate pre-orders

A well-organized website helps potential buyers stay informed and connect with your game.

8. Follow Up

Selling a board or card game idea often requires persistence:

Seek feedback and be prepared to revise your game or pitch Don't give up if you receive rejections

Persistence is crucial in the gaming industry, and staying informed about industry trends can help you navigate the process more effectively.

Conclusion

Selling a board or card game idea takes time and effort, but with a solid concept, good networking, and effective marketing, you can successfully bring your game to market. Focus on refining your idea, making connections, and staying informed about industry trends.