Is Your App’s Wait List Acceptance an App Store Rejection Risk?

When researching and developing mobile applications, many developers face the challenge of awaiting user approval prior to releasing to the market. A popular method to mitigate this is by implementing a wait list or pre-rollout phase. However, questions about the implications of such a strategy, specifically its potential to fail App Store reviews, often arise. For instance, when BlackBerry released its BBM app on the iOS App Store, users were added to a waiting list where they would receive an email invitation to start using the app. The process of having a wait list seems successful and compliant with guidelines as it does not violate App Store review rules.

Evaluating the Acceptance of Wait Lists

Many developers wonder if including a wait list makes their app less likely to pass App Store scrutiny. It is important to understand that even apps with a wait list can and do get approved by the App Store, provided they adhere to Apple's guidelines. BlackBerry BBM is a prime example where users patiently awaited their email invitation to use the app, yet it eventually passed the test and became available on the App Store.

Ensuring a Smooth App Store Review Process

For apps with a wait list, developers must ensure that they not only follow App Store guidelines but also provide a seamless experience for the tester accounts. This means giving Apple a test account that is not part of the wait list to ensure the app's functionality and accessibility are thoroughly tested. By doing this, developers can demonstrate their commitment to quality and user experience, making the review process smoother.

Best Practices for Implementing a Wait List

While a wait list provides a beneficial solution for controlled distribution, developers should be mindful of what they communicate to end-users and testers. Clear and transparent communication is key to maintaining user trust and satisfaction. Here are some best practices:

Be Transparent: Clearly state what the wait list entails and why it is necessary. Explain how users will be notified and what they should expect. Create Test Accounts: Provide tester accounts to Apple as a demonstration of your app's functionality outside of the wait list process. Monitor User Feedback: Keep track of user feedback and address any issues or concerns that arise before the official release. Prepare for Launch: Ensure all elements of your app, from features to customer support, are in place before the official launch.

Conclusion

The presence of a wait list does not inherently increase the risk of App Store rejection. What is crucial is adherence to Apple's guidelines and a commitment to user satisfaction. By following best practices, including transparent communication, providing test accounts, and preparing thoroughly, developers can navigate the wait list process successfully, thereby reducing potential risks associated with App Store reviews.