Mastering the Art of Naming Your Mobile App
Choosing the right name for your mobile app is a critical step in your brand design journey. It's not just about picking a name; it's about selecting a name that not only reflects your app's core features but also resonates with your audience's emotions. The name you choose can make or break your app's success, so it's crucial to get it right. This guide will walk you through the essential steps and best practices to help you name your app effectively.
Why a Generic Name is Best for Your App
1. Stand Out from Competitors: A generic name allows your app to stand out from the crowd. It makes it easier to differentiate your app from others in the market, giving you a competitive edge.
2. Easy to Handle Spam Messages: Generic names are less likely to be flagged as spam. This means you'll save time and resources on dealing with irrelevant contacts or messages that distract from your primary goals.
3. Lower Risk of Trademark Infringement: It reduces the likelihood of your app name infringing on existing trademarks or intellectual property rights, thus saving you from potential legal battles.
Creating a Memorable App Name
When you give your app a name, it instantly transforms into a Very Big Deal. Here are the steps to create a memorable app name:
Describe the Benefits: Make sure your name clearly communicates the benefits of using your app. Describe its core features and what it offers to the user. Use an Analogy or Story-Based Tangent: Draw inspiration from stories or analogies that resonate with your audience. For example, if your app helps users save money, you might name it after a piggy bank or savings jar. Use Your Name: Incorporate your own name or the brand's name to give it a personal touch. This can help build trust and a sense of authenticity. Rhyme Time: A rhyming name can be catchy and memorable. Consider names that sound good when pronounced aloud. For example, "Tick Tock Alert."Step-by-Step Guide to Choosing the Right App Name
Reflect your App's Core Features: Make sure your app name reflects the fundamental features that make your app unique. This ensures that your target audience understands what your app does. Differentiate Your Name with a Play on Words: Creative play on words can make your name unique and easy to remember. For example, "Chef's Delight" for a recipe app. Keep It Short and Memorable: Users should be able to remember your app name easily and quickly. Aim for a name that is short and has fewer than ten characters. Make Your App Name an Action Word: Use action words that make your app sound dynamic and engaging. For example, "LiveBetter," "StudySmarter," or "FitBit." Choose a Name That is Searchable: Ensure your name is easy to search for on the app store, Google, and other relevant search engines. Align It with a Domain: Consider a domain name that is both simple and easy to remember. If you can secure a similar domain, it will help in building brand recognition and improving SEO. Pick the Obvious Name: Sometimes, the most straightforward and obvious name can work best. It's easier for users to remember and associate with your app. If Gmail and YouTube are any indication, keep it simple and memorable. Connect with Your Consumers' Emotions: A name that resonates with your audience's emotions can create a stronger connection. Consider names that evoke feelings of happiness, excitement, or simplicity. Think of names like "Joyride" for a travel app or "EaseFit" for a fitness app.Additional Tips for App Naming
Ignoring basic business naming principles can impact your business negatively, including your app business. Since I have already written a comprehensive answer on business naming, I am providing a link to that answer for further reading:
How to Effectively Name Your Business
Lastly, it's important to check if your chosen name is available. Tools and lists are available online that can help you find names that are not only catchy but also available for use. For example, "How to Calculate Interest on Your Loan" might not roll off the tongue well, so it's best to avoid such names.
By following these guidelines, you can create a name for your app that not only stands out but also resonates with your target audience. Remember, the right name can make your app memorable and successful in the competitive world of mobile app development.