Optimizing B2B SaaS Platforms: Desktop First or Mobile Prioritization?

When launching a new B2B SaaS platform, the choice between designing for a desktop-first approach or prioritizing mobile can be a critical decision. Many businesses assume that desktop users require larger screens, making mobile a secondary concern. However, understanding user needs and market expectations is crucial for success.

Who Are Your Target Users?

Desktop, in this context, typically refers to a web application rather than a traditional desktop application. Before making any decisions, it's essential to talk to your prospects. Understand the nature of their jobs and how they currently perform them. Are they using a laptop at a desk, or do they frequently work on the go?

Understanding the Market Landscape

Analyze the broader market to see what your competitors are offering. Gauge how businesses in your target segment are currently addressing their needs with competitors' products. What are their expectations for a new B2B SaaS solution?

Choose Your Strategy

Should you join the trend of feature-rich desktop web apps or take a different approach, such as a mobile-first or hybrid strategy? Your choice should align with your product's unique value proposition. Conducting thorough research and understanding your target personas will guide your decision-making process.

Testing with Quick Prototypes

To validate your approach, use quick prototypes and gather feedback from your target audience. This will help you understand if your solution is an improvement over existing tools. Testing both desktop web app and mobile app versions can provide valuable insights.

API First and GraphQL

When developing the platform, starting with an API-first approach is essential. Consider using GraphQL to create a common interface for data retrieval and editing. This will allow you to easily integrate both desktop and mobile apps with the backend.

Conclusion: Prioritizing Desktop or Mobile

The optimal approach for B2B SaaS depends on your specific market and target audience. Begin by creating or reviewing persona maps to understand the interface preferences of your various user segments. Ranking these personas by priority can help you determine the best place to start. Even if your goal is to eventually support omni-channel, prioritize your efforts based on these insights.

Ultimately, avoid using technologies that prevent tablet use if you foresee expanding in this direction. Embracing user needs and staying informed about market expectations will ensure the success of your B2B SaaS platform.