Reviving My Old YouTube Channel: A Guide for 2023

Should I start a new channel or keep my old one with zero videos from 2015? The decision is not as straightforward as it seems. In today's crowded and competitive YouTube landscape, factors such as the algorithm, audience engagement, and YouTube partnership program play significant roles. Let's dive into the nuances of this decision.

The Importance of the YouTube Partnership Program

When content creators first emerged, channels received traffic for 1,000 views auto-moderated by the algorithm. However, the YouTube algorithm now only reserves traffic for channels within the partnership program. To join this program, creators can engage in educational content, participate in student programs, or invest in Google ads. These methods help you bypass the traffic restrictions.

Region and Language Considerations

Your geographical location also plays a crucial role. Content creators from Western countries such as the United States have an inherent advantage due to the algorithm's preference for local creators. If you are based in a third-world country, your reach is more limited, and you would benefit from focusing on your local audience. Creating content in your native language can significantly enhance your audience's engagement and loyalty.

Analysis and Timing for Video Promotion

Regardless of whether you start a new channel or revive your old one, understanding YouTube's promotion algorithm is essential. One effective way to enhance visibility is by timing your video posting. Conduct a week-long experiment, posting videos at different times and monitoring which timing yields the best views. Once you identify the optimal posting time, consistently posting at that time signals to the algorithm that your content is valuable and timely.

Steps to Revive Your Old Channel

Monitor your old channel for one week to see if the current content aligns with your audience's preferences and interests. Analyze the optimal posting time and stick to it to increase the chances of the algorithm promoting your content. Engage actively with your viewers through comments and responses to build a community and increase retention. Quality always beats quantity. Focus on creating engaging and unique content that resonates with your audience.

Conclusion

In conclusion, whether you choose to start a new channel or maintain your old one, the key is to align with YouTube's current algorithms. By joining the partnership program, analyzing audience behavior, and posting at prime times, you can boost your channel's visibility and potential for growth. Reviving an old channel is possible, but it requires dedication, consistency, and a deep understanding of YouTube's mechanics.