The Impact of Coronavirus Lockdown on a Photography Business
When the coronavirus lockdown began in March this year, it forced many businesses to close down, including my photography studio based in Calgary, Alberta. As a professional photographer, I share my experience of how the coronavirus lockdown has affected my business and the broader photography industry.
Personal Experience in Calgary
The last time I accessed my downtown Calgary studio was on March 12, 2020, immediately to ensure that everything was safe and clean. Since then, my studio has been closed, and I haven't taken on any client work. This significant change has led to a substantial financial impact, as I've lost 100 of my income. While the government has provided some financial aid, it only covers a 16-week period. Currently, I am waiting for updated provincial health guidelines to determine when I can reopen my studio safely for my clients.
Impact on the Photography Industry
The coronavirus lockdown has affected the entire photography industry, including myself and countless photographers who rely on this profession. Scheduled events have been canceled, and those that have been postponed are still uncertain about their future. Many clients, especially for luxury weddings and large events, have reduced their photography services. Even pre-wedding and post-wedding shoots, family shoots, and newborn photo sessions have been drastically reduced or canceled completely.
Not only are individual photographers affected, but the entire ecosystem of the photography industry is struggling. This includes videographers, assistants, drone operators, mixing unit operators, LED wall owners, transporters, event organizers, album designers, video editors, and studio owners. Many of these individuals and businesses are unable to manage rent, salaries, and other expenses, leading to financial uncertainties for the future.
No Clear Future Planning
The uncertainty of the situation has no clear end in sight. While we are hopeful that the lockdown will eventually lift, it's unclear how the industry will recover. Many events are postponed or canceled, and it's not certain whether businesses will need photographers for future events. Moreover, the spending habits of people are likely to change, leading to potential additional financial strain.
Many photographers and businesses have taken out loans to purchase cameras, lenses, and other equipment. These financial obligations have placed an added burden, especially if clients are no longer able to pay for their services. Additionally, the need to manage family expenses, such as school fees, adds to the stress and uncertainty.
No Compensation for Photographers
In the midst of all these challenges, it's concerning that there is no clear mechanism or public support for photographers. While various governments and organizations have provided support to different sectors, it seems that the photography industry is overlooked. We see a lot of news about donations and mutual aid, but no specific support or compensation for photographers.
My hope is that more can be done to support photographers during this time of immense challenge. As the world begins to emerge from the lockdown, it is crucial that the industry is recognized and supported to recover and thrive.
Conclusion
The coronavirus lockdown has brought unprecedented challenges to the photography business, forcing many professionals to adapt and find new ways to sustain their livelihood. It is a time of uncertainty, but with support and recognition, we can overcome these challenges and find new opportunities in the photography industry.