The Pricing Landscape for Freelance Blog Writing in 2019

When it comes to hiring a freelance content writer to produce a non-specialized 500-word blog post, the price range can vary significantly. This article explores the typical costs associated with such a project in 2019 and provides a detailed breakdown of the factors that influence these rates.

Understanding the Pricing Range

Freelance content writers generally charge per word, and the rate can range widely based on several factors, including their experience, the complexity of the task, and the speed at which they work. For a non-specialized 500-word blog post, a decent writer would typically charge between $0.05 and $0.10 per word. This translates to a cost of approximately $25 to $50 for a 500-word post.

Factors Influencing Pricing

Several factors can affect the pricing of freelance blog writing, including:

Writer's Experience: More experienced writers are often more expensive but may deliver higher-quality content quickly. Turnaround Time: If you need the post completed urgently, you can expect to pay a premium. Revisions: The willingness to make revisions can affect the price, as writers who provide multiple rounds of free revisions are typically more expensive. SEO Optimization: If the content needs to be optimized for search engines, the cost can increase. Research Requirements: Extensive research can drive up the price if it is a requirement for the project.

Demystifying Hourly Rates and Word Rates

It's important to understand the difference between an hourly rate and a word rate, as both can be used for freelance blog writing. An hourly rate might be more common, and a standard rate is often $20 to $50 per hour.

Using the word rate, a decent writer with a rate of $0.07 per word would charge $35 for a 500-word post. However, if you're looking for better-than-decent quality, you can expect to pay a bit more, possibly around $0.10 to $0.15 per word, or $50 to $75 for the same post.

Comparing Different Pricing Models

It's also useful to compare different pricing models, such as a flat fee for the entire post, per-word pricing, or a combination of both.

Flat Fee: This is a fixed price, which can be more cost-effective for clients who have a set budget and clear scope of work. Per-Word Pricing: This model is more flexible and can be cheaper if the post is a simple task. However, it may not be suitable for projects that require extensive revisions or complex research. Project-Based Fees: Combining both a flat fee and word rate can provide a balanced approach, with the flat fee covering the initial base rate, and the word rate applied only when necessary.

Conclusion

The cost of hiring a freelance writer to write a non-specialized 500-word blog post in 2019 ranged from $25 to $50, with decent writers charging between $0.05 to $0.10 per word. However, the price can be higher if you require better-than-decent quality or special services like SEO optimization or extensive research. Understanding the factors that influence pricing and comparing different pricing models can help you make an informed decision and find the right writer at the right price.

For businesses and individuals looking to optimize their content marketing strategy, understanding the pricing landscape is key to successfully outsourcing content writing tasks. Whether you're starting a blog or looking to enhance your existing content, choosing the right freelance writer and understanding the pricing models can help you achieve your marketing goals effectively.