Top Tools for Managing Multiple Social Media Accounts in 2023

Managing multiple social media accounts requires the right tools to streamline scheduling, analytics, and team collaboration. In this comprehensive guide, we explore some of the best tools available in 2023, each offering unique features tailored to different business needs.

1. Hootsuite

Features: Hootsuite is one of the most popular social media management tools. It supports a wide range of platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Hootsuite offers scheduling, analytics, team collaboration features, and social listening.

Best For: Businesses of all sizes, especially those looking for a comprehensive tool with strong analytics and reporting capabilities.

Pricing: Offers a free plan with limited features. Paid plans start at $99 per month.

2. Sprout Social

Features: Sprout Social provides robust scheduling, publishing, and analytics tools. It also has excellent CRM features that allow you to manage customer interactions efficiently. Sprout Social integrates with platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Best For: Businesses that need advanced analytics and team collaboration features. It’s particularly strong in customer relationship management.

Pricing: Plans start at $249 per month, making it more suitable for medium to large businesses.

3. Buffer

Features: Buffer is known for its simplicity and ease of use. It supports scheduling and publishing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Buffer also offers analytics and a browser extension for easy content sharing.

Best For: Small businesses and individuals who want an easy-to-use tool with essential features at an affordable price.

Pricing: Free plan available with basic features. Paid plans start at $6 per month.

4. Later

Features: Later is particularly strong for Instagram but also supports Facebook, Twitter, TikTok, and Pinterest. It offers visual scheduling, Instagram feed previews, and basic analytics.

Best For: Brands and influencers focused on Instagram and visual content. Later is especially popular for planning and scheduling Instagram posts.

Pricing: Free plan available. Paid plans start at $18 per month.

5. Agorapulse

Features: Agorapulse provides social media scheduling, monitoring, reporting, and customer relationship management. It supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Agorapulse also offers detailed analytics and allows you to track the performance of your social media efforts.

Best For: Businesses looking for a comprehensive tool with strong reporting and CRM features, especially useful for managing multiple clients or accounts.

Pricing: Plans start at $79 per month.

6. Zoho Social

Features: Zoho Social offers scheduling, monitoring, and analytics across multiple platforms including Facebook, Twitter, Instagram, LinkedIn, and Google My Business. It integrates well with other Zoho products, making it a good option for businesses already using Zoho’s suite of tools.

Best For: Small to medium-sized businesses, especially those using other Zoho products.

Pricing: Plans start at $10 per month.

7. Sendible

Features: Sendible offers scheduling, content curation, and reporting for a wide range of platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It also provides integration with tools like Canva for content creation and Google Analytics for tracking.

Best For: Agencies and teams that need a tool with strong integration capabilities and detailed reporting.

Pricing: Plans start at $29 per month.

Each of these tools has its strengths so the best choice depends on your specific needs such as the number of accounts you manage, the platforms you use, and your budget.