Transformations in Comic Book Publishing in 2020: Industry Shifts and Distributor Shifts
As we approach late July 2020, the comic book industry is still grappling with the impact of the global pandemic. The challenging environment brought by COVID-19 has forced the industry to face significant changes and adapt to new realities.
Global Impact and Challenges
While the entire comic book industry is recovering from the effects of the pandemic, it is notably lagging behind in the distribution and production of new content. As of the current state, only a few niche titles like Archie have managed to continue releasing physical product to retailers and consumers. Other major domestic comics publishers like DC and Marvel have faced major operational disruptions.
Impact on US Domestic Publishers
One of the most notable changes has been the halt of operations by Diamond Comics Distribution, which had essentially become the de facto leader in the comic shop distribution sector. This sudden and unexpected pause has left many publishers and retailers in a state of uncertainty and fear, reflecting a stark shift in the industry dynamics.
Continued Publication and International Dominance
Despite the challenges, some periodicals, especially those from Japan, have continued to publish without interruption. Japanese comic anthologies, such as Shonen Jump, have seen a significant increase in sales, overshadowing American titles. This trend highlights the growing influence of international comics in the global market.
Strategic Responses and Evolution
In response to the distribution challenges, key players like DC Comics have begun to break from the traditional model. Rather than relying solely on Diamond Comics Distribution, DC has opted to use regional distributors for its publications. This diversification strategy aims to reduce dependency and mitigate risks associated with distribution.
However, this move has not been without challenges. Diamond Comics has attempted to push back against DC's change in strategy, even going to the extent of pressuring some retailers to support their stance. The public relations fallout from this forced Diamond to reevaluate its practices, leading to improvements in packaging and shipping processes.
Fans, Media, and Industry Dynamics
The actions of DC and Marvel have not gone unnoticed by fans and the industry at large. Following a public disagreement between Marvel's editor-in-chief and the CEO of competitor Alterna, fans perceived it as a loss of leadership within Marvel. Additionally, the financial troubles of Marvel and Disney due to the pandemic have led to rumors about potential restructuring, heightening concerns within the industry.
Future Outlook
The future of comic book publishing in 2020 and beyond looks uncertain. With several companies struggling even before the pandemic, the industry is now faced with the critical question of which publishers will learn from these challenges and which might face extinction. The events of 2020 have irrevocably changed the landscape, making it a pivotal year for the future of comic book publishing.
As the industry continues to adapt and evolve, the coming months and years will be crucial in determining the enduring impact of these changes. The journey ahead will be filled with challenges, but also opportunities for innovation and growth.