Unlocking Client Success: Crafting Digital Business Strategies that Drive Budget Increases

Our digital marketing agency specializes in conversion optimization and we start with strategy. The question of how to increase a client's digital budget might seem straightforward, but it can lead us astray if we don't delve deep into the underlying business goals. Rather than focusing on how to directly boost the budget, we should start with a responsible digital strategy that connects consumers with products or services, ultimately achieving the business goals. Tactics must then be reverse-engineered to fit these goals, not the other way around.

Strategic Approach for Business Growth

When we begin by defining the end goal, we offer our clients a roadmap for success. This is crucial for long-term growth and collaboration. Our job is to provide a digital strategy that aligns with the client's broader business objectives. Success in this area enables us to deliver measurable, value-driven results that monetize our efforts and justify higher budgets.

Our Approach: The Digital Business Strategy Framework

At our core, we are a Digital Business Strategy firm. We work with clients who are willing to pay a premium for thoughtful and effective strategic advice. We utilize frameworks to explore the full potential of a business in a digital context and remain open to the possibility that a client may not have the necessary resources to thrive online. A thoroughly developed strategy often spans three months, involving deep introspection and active participation from the organization's leadership.

The 7 Principles of Digital Business Strategy

We have developed a framework called The 7 Principles of Digital Business Strategy, a comprehensive approach that guides clients through a thorough analysis of their current position and future potential:

Know Yourself Diagnosing the current issues Defining the strategic ambition of the business Determining the unique value proposition Know Your Customers Determining customer volume Understating customer tasks and intent Know Your Market Identifying key competitors Understanding market propositions Evaluating market forces Resources Assessing available time Identifying the talent pool Reviewing financial resources Where Are You Now Evaluating current positioning What Plays Are Open to You Evaluating available play options Identifying strategic transformations Tactics Defining mile markers Planning specific projects Assigning actionable tasks

Driving Client Involvement and Value

The framework we use allows senior management to contribute actively, ensuring that the strategy is robust and comprehensive. Once the strategy is clearly defined, the tactics become more apparent and can be carried out with greater effectiveness. Often, the business needs to address significant offline challenges to make substantial progress in its chosen market. This process can result in measurable improvements for the business over the coming years, making the relationship with the client more sustainable and valuable for both parties.

Strategizing Across All Fronts

We believe that jumping straight to digital tactics can be counterproductive. Digital marketers often have a love affair with tactics, but these tactics are only effective when backed by extensive strategic planning. Without weeks of strategic contemplation, tactical deployments are often wasted efforts. As Charles B Ames once wrote, 'Start with an open mind and a digital strategy framework.' We help our clients navigate their way to digital fitness and align their teams, business culture, and education for innovation. This approach not only creates a significant influx of fresh revenue but also positions our agency as a trusted advisor and partner, making higher client budgets a natural outcome.

By embracing a holistic approach that includes strategic planning, we can help our clients achieve their digital potential. This not only drives budget increases but also fosters long-term growth and sustainability. If you undergo this process with your clients, you'll find that the results are far more substantial and valuable than simply increasing the digital budget.

Conclusion

As a digital marketing agency, we believe that the key to unlocking significant budget increases for our clients lies not in the tactics themselves, but in the strategic planning that underpins them. By focusing on the business goals and crafting a comprehensive digital strategy, we can drive meaningful results that justify higher budgets and secure a long-term partnership with our clients.