What Do You Call Video Editing for Corporate Purposes?
Video editing for corporate purposes is often referred to as corporate video production or corporate video editing.
This term encompasses various forms of video creation, including promotional videos, training materials, internal communications, and event coverage for businesses and organizations.
Terminology in Video Editing for Corporate Use
From a personal perspective, video editing for a business context might simply be called 'video editing'. However, in a professional setting, a seasoned video editor might use more specific terms when conversing with clients or colleagues. The actual terminology used can vary widely but typically revolves around the idea of conveying a professional image and effectively communicating a message to employees, clients, or stakeholders.
The Two Phases of Corporate Video Editing
Video editing for corporate purposes can be divided into two main phases: pre-production and post-production.
Pre-production involves planning, organizing, and assembling the necessary footage for the final product. This can include shooting footage of a product or service, gathering footage of people using the product or service, and recording interviews with key stakeholders.
Post-production is the process of editing and creating the final product. This phase includes cutting footage, adding music and sound effects, titling, and compiling the footage into a digital format for distribution.
Skills and Tools for Video Editing
Both the pre-production and post-production phases require skilled video editors who are proficient in various software programs. These tools can range from video editing software like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve, to video production tools like cameras and lighting equipment.
General Terms for Video Editing
Video editing as a process is applicable to both casual commercial and corporate videos. The terminology does not change based on the client's requirements. No specific technical term separates corporate video editing from other types of video editing. Therefore, it can be referred to as corporate video editing, business video editing, or video editing for corporate use.
Note: These terms can be interchangeably used depending on the context and the specific needs of the project.