Why Doesn't Apple Make the iPhone with a Glass Screen Like Samsung?
Often, the question arises: Why doesn't Apple craft its iPhones with a glass screen like Samsung does? The answer to this query is complex and rooted in both technological advancements and strategic marketing decisions. This article aims to explore the history and the intricacies behind Apple's choice of screen materials and its evolution.
Historical Context and Innovation
Many misconceptions surround the use of screens in iPhones as the rivalry between Apple and Samsung often overshadows the actual reasons behind differing choices. A more accurate portrayal of events reveals that it was not always the case that Samsung utilized plastic screens while Apple chose glass.
Back in the early days, companies like Samsung did indeed use plastic displays on their smartphones. However, it was Apple that took a bold step with the release of the original iPhone, which featured a Gorilla Glass display. This innovation was revolutionary for the time and set a new standard for smartphone durability and visual quality.
Origin of Gorilla Glass
The story of Gorilla Glass is a testament to innovation and perseverance. Steve Jobs, the visionary CEO of Apple, had a strong opinion about the scratch-prone plastic displays used at the time. According to Jobs, these displays were too inferior for a product that consumers pay significant sums for. His dissatisfaction led him to push for a more robust solution.
Jobs’ frustration was not misplaced. A project called ‘Metallic Deposition for Vehicle Windshields’ was underway at Corning, aiming to create a protective glass for military vehicles. However, due to technical challenges, this project had failed to deliver the desired results. Recognizing the potential in this failed project, Jobs took a gamble and convinced Corning to revisit the idea with Apple’s vision at the forefront.
The Birth of Gorilla Glass
Under the guidance of Apple and Corning, the project was resurrected. They worked together to refine the original concept into what we now know as Gorilla Glass. This new material was not only far more resistant to scratches but also offered a clearer, more vibrant display compared to its plastic predecessors.
The release of the first iPhone with Gorilla Glass marked a significant turning point in smartphone technology. The success of this innovation led to its widespread adoption across the industry. Companies like Samsung quickly followed suit, implementing Gorilla Glass on their devices to maintain competitive standards.
Apple's Continued Use of Gorilla Glass
It is important to note that Apple did not abandon Gorilla Glass once other manufacturers started to use it. In fact, Apple remains one of the most consistent users of this technology. According to reports, Apple has consistently utilized the latest versions of Gorilla Glass as soon as they become available. This commitment to innovation is unlike what we see with many Android manufacturers, who are often a year or more behind in adopting the most advanced Gorilla Glass technology.
One key reason for Apple's adherence to Gorilla Glass is the unique relationship they share with Corning. Corning began manufacturing Gorilla Glass specifically for Apple, and their long-standing collaboration ensures that Apple has access to cutting-edge technology. This strategic partnership allows Apple to stay ahead in terms of screen technology and helps them to maintain a competitive edge in the market.
Marketing and Strategic Decisions
While the technical aspects of Gorilla Glass are crucial, the decision to use it also carries significant marketing weight. By sticking with Gorilla Glass, Apple positions itself as a leader in innovation and quality. This status bolsters consumer trust and loyalty, ensuring that customers know they are receiving a product that is both durable and visually appealing.
Moreover, the consistent use of Gorilla Glass by Apple helps to create a perception of trust and reliability. This perception is vital in the smartphone industry, where regular updates and improvements are the norm. By staying ahead of the curve, Apple ensures that its products are not outdated but remain at the forefront of technological advancements.
Conclusion
The question of why Apple does not switch to a glass screen for its iPhones is a multifaceted one. It involves a combination of historical technology innovation, strategic partnerships, and marketing decisions. While Samsung and other Android manufacturers have adopted Gorilla Glass, Apple's approach to screen material underscores a commitment to quality, innovation, and reliability. The ongoing use of Gorilla Glass by Apple continues to shape the industry and reinforce its position as a leader in the world of smartphones.