Why Hasn't Infiniti Updated the QX80 for Android Auto or Apple CarPlay?
In today's era of technology integration in vehicles, car buyers often look for premium entertainment and connectivity features. This includes Android Auto and Apple CarPlay, which provide seamless integration with smartphones. However, despite these features being widely available on other luxury brands such as Mercedes-Benz, Infiniti has not included them in its QX80 model.
Understanding the Market Dynamics
The primary reason behind this decision can often be attributed to market strategy and competitive advantage. Automakers, particularly luxury brands, want to retain a competitive edge through unique proprietary infotainment systems. Integrating third-party systems like Android Auto or Apple CarPlay would mean sharing a significant portion of the vehicle's screen real estate with other brands, which could dilute the exclusivity and appeal of their in-house systems.
Technological Considerations
Additionally, there are technological considerations that must be addressed. The integration of external systems can complicate software updates and potentially introduce security vulnerabilities. Luxury automakers like Infiniti often opt for a phased approach in updating their infotainment systems, ensuring stable and reliable performance over time. Rather than rushed, temporary updates, they aim for a more comprehensive overhaul when the next generation of the model comes to market.
For example, Mercedes-Benz included CarPlay in their 2019 model year S-Class. This strategic decision aligns with their overall technological roadmap and provides a smoother user experience for their customers.
Taking a Closer Look at Infiniti's Strategy
It's important to note that Infiniti is not allergic to third-party systems entirely. They have already integrated CarPlay in some of their lower-priced models, such as the Nissan Micra and Maxima. The current QX80's infotainment system is likely designed with a more limited scope to ensure it fits the model's overall design and functionality. Alternatively, there may be plans to revamp the QX80's entire infotainment system during the next major refresh, ensuring a cohesive and top-of-the-line experience.
Why Not Post More Pressure?
If you're a passionate enthusiast or a lobbying advocate for Android Auto and Apple CarPlay on the QX80, the question may arise: Why not push for a change by getting a job at the company or buying the company to influence corporate decisions? Or, why not start your own luxury car company where your preferences can be prioritized?
While these options might seem like direct routes to achieving your goals, they all come with significant challenges. Infiniti, as part of the Nissan Motor Corporation, has its global strategies to consider. Pushing for internal change or buying a large company is not within the realm of feasibility for most individuals.
Instead, the best way to influence such decisions is to communicate directly with the company and provide feedback based on market demand. Your input, along with that of other consumers, can help the company realize that a feature like CarPlay is essential for modern luxury vehicles.
Conclusion
In summary, while the absence of Android Auto and Apple CarPlay in the Infiniti QX80 may seem disappointing to some enthusiasts, it aligns with strategic rationale and technological considerations. However, continuous feedback from customers can drive change and ensure that future updates meet the needs of the brand's audience.