Why the Mac Pro Display XDR at $4,999 Doesn't Include a Stand

The Pro Display XDR from Apple, priced at $4,999, doesn't include a stand as part of its standard configuration. This decision, rooted in several strategic factors, aims to cater to a professional audience and enhance modularity. In this article, we explore the reasoning behind this strategy.

Target Audience and Customization

Apple's Pro Display XDR is designed specifically for high-end professional users such as video editors and graphic designers. These professionals often have unique requirements and may prefer specific mounting solutions. By not bundling the stand with the display, Apple empowers these users to select mounting options that best suit their workflow. This flexibility is crucial for professionals who want precision and control over their setup.

Modularity and Cost Structure

The stand is available separately for $999, providing greater flexibility to users. Some may choose a VESA mount if they want to save on costs or prefer another mounting option. Separating the stand allows Apple to maintain a specific price point for the monitor itself while still offering premium options for those who need them. This strategy ensures that the core product remains competitively priced, while still meeting the needs of demanding users.

Perceived Value and Elite Component

Not bundling the stand reinforces the premium nature of the Pro Display XDR. Apple wants its customers to perceive the display as a high-quality, elite tool, with accessories that can be chosen based on individual needs. This highlights the value proposition of the display as a professional-grade solution that offers both performance and customization.

What Comes in the Box

According to Apple's official technical specification page, what will be included with the XDR display priced at $4,999?

A power cord A Thunderbolt 3 Pro cable A polishing cloth

Notably absent is any form of a stand. This omission reflects Apple's strategic decision to offer choice and modularity.

Modular Possibilities

The Mac Pro XDR Display is indeed a modular display. Users have several options for mounting it:

Apple's official stand A VESA mount for wall or arm installation A simple magnetic mount, which allows for easy disassembly and mounting Custom or third-party mounts and stands, with many options expected to be available by the end of the year

Ultimately, the decision not to include a stand in the box means that users can select the mounting solution that best fits their professional needs. This approach aligns with Apple's strategy of catering to a niche market that values customization and high-quality components.