Would Steve Jobs Approve of the New Apple Watch?
When the Apple Watch was released shortly after Steve Jobs’s death, it marked a significant milestone in the company’s history. Steve's innovative spirit and visionary leadership contributed greatly to Apple's technological advancements. However, it's important to acknowledge that the direction and success of the Apple Watch might not have been directly influenced by or aligned with Steve's personal views. His final advice to Tim Cook and the company leaders, as mentioned in a [Article Source], suggested a move away from legacy thinking and towards innovation and creativity.
Steve Jobs and Innovation
Steve Jobs retired from his role before his passing, instructing Tim Cook and the rest of the leadership to not rely on the phrase “What would Steve do.” This reflects a belief in the team's ability to continue driving innovation and decision-making without being constrained by a single individual's past decisions. As a result, Apple has flourished under Tim Cook's leadership. Under his guidance, the company has become the most valuable publicly traded company, exemplifying the enduring legacy of innovation that Steve himself fostered.
Design and Innovation of the Apple Watch
When Steve Jobs was alive, the focus was on design and innovation. Key questions that guided the development process included: "Does it meet the Apple fashion statement?" "Will customers think they got the best without feeling the need to try out alternatives?" "Can it be sold at the absurd markups like other Apple products?" These questions reflect a deep commitment to maintaining Apple's status as a premium and highly desirable brand.
Lessons from Steve Jobs's Legacy
One of the main lessons from Steve Jobs's legacy is the importance of fostering a culture of innovation and decision-making based on current market and consumer needs rather than historical precedents. Steve himself recognized that living in the shadow of someone deceased can stifle progress. The case of Disney, which underwent a significant renaissance after separating from its founder Roy O. Disney's legacy, serves as a powerful example. While the Apple Watch has received critical acclaim, its success is a testament to Tim Cook and the team's ability to innovate without the specter of Steve's oversight.
Reflections on the Apple Watch’s Success
Tim Cook, during an Apple tribute, famously referenced Steve Jobs's final advice: "Don't pull a Disney." This vividly underscores the need for Apple to continue pushing boundaries and not be constrained by legacy thinking. The success of the Apple Watch, therefore, lies not in Steve's approval but in the team's ability to innovate and meet market demands. While there are certainly detractors who question the product's success, the reality is that the Apple Watch has become a significant part of Apple's portfolio and a testament to the company's enduring innovation.