iPhone XS: Disappointments from an Infrastructure Analyst
For many years, the Apple iPhone series, especially before the iPhone 6, held the top spot as the best smartphone available on the market. With its fastest CPU, highest-quality screen, smooth and stable OS, and superior audio and video support, it became a staple for users like myself who rely on infrastructure system analysis and often need to manage and troubleshoot bugs in various systems.
However, with the release of the iPhone XS in 2018, there were several significant disappointments that caught my attention. Here are some of the key issues that I found particularly troublesome.
Lossless Audio Support
The first and most notable issue for me concerns the lack of lossless audio support via Bluetooth. In contrast, many Android devices, such as those running Android 7.0 Nougat with apt-X support, have had this feature for years. The absence of lossless audio over Bluetooth on the iPhone XS is a significant drawback for users who want high-quality audio experiences, especially when using Bluetooth headphones or speakers.
The Notch and Software Issues
Another major disappointment is the introduction of the notch, which is both aesthetically displeasing and requires software updates to fully support its functionalities. This design change has led to issues such as persistent bugs and a lack of seamless multimedia playback, particularly in video and games. The notch, although a minor feature, has significantly affected the user experience.
Weight and Display Reflectance
I also found the iPhone XS to be heavier and bulkier compared to my previous phone—the iPhone 6. I prefer a lighter phone, with a weight around 150g and a size of 140mm. The single lens on the XS, while functional, still seems unnecessary and adds extra weight. Additionally, the display refresh rate of 60Hz on the XS is inadequate, especially for gaming and other high-refresh-rate activities. A minimum of 120Hz would be more suitable for a high-performance smartphone.
These issues are compounded by the fact that the iPhone XS was not a radical departure from previous models, merely offering some under-the-hood improvements. The XS Max, on the other hand, was more of a spectacle with its larger screen and higher price point.
Early Release and Negative Tone
When asked about my thoughts on the iPhone XS shortly after its release, I found it premature—few people had even received their phones by the time the question was asked. In general, it seemed like the question was designed to elicit a negative response rather than a straightforward review. If the inquirer had simply wanted to know about my experience with the XS, they would have asked 'How do you like your new iPhone XS?' without any preconceived bias.
Price and Marketing
Hanging over these technical complaints is the overarching issue of pricing. Apple seems to be moving away from entry-level products, making it difficult for individuals to enter the ecosystem. The iPhone 7, for example, was priced at $449 before tax, but that is a 2-year-old model. The current pricing structure for the iPhone SE, XR, and other models pricing makes it challenging for a hardworking individual to join the Apple ecosystem.
As Apple targets young consumers, they aim to instill loyalty and encourage future purchases. The line of reasoning is that once a user is accustomed to iOS and its features, it’s very difficult to switch to a different operating system. Data shows that Apple products are often seen as "sticky," meaning once a customer buys into the ecosystem, they are more likely to continue purchasing Apple products.
In conclusion, while there are some valid reasons to like the iPhone XS and its advancements, there are also significant shortcomings that make it disappointing for someone like me, who relies on a seamless and powerful device for my work and personal use. The early release and negative tone of the question, coupled with pricing issues, highlight the complex relationship between consumer expectations and the reality of modern smartphone technology.
References and Further Reading
Sources
Terry Gling's Review Investopedia Article on Apple's Marketing Strategy GSMarena Review of iPhone XS